1. Agents 2. Condition 3. Exposure 4. Price

Enthusiastic Agents are a crucial influence in the buying decision. More than half the time an offer is written because buyers trust the advice of a knowledgeable professional.

The condition of the property is in your hands. The newer the carpet, the fresher the paint, the more upgraded the bathrooms and kitchen, the higher the sale price.

Exposure is a partnership task between you and your Agent. Often times a property-a good property-will not sell because prospective buyers are not able to see it due to difficult showing restrictions, insufficient open houses or inadequate advertising.

Last, but most important, is the competitiveness of the price. Owners don't set the sales price, Agents don't set the sales price, Appraisers do not set the sales price. BUYERS DETERMINE THE MARKET PRICE OF PROPERTY by their willingness to pay a "fair" price.

Reason One: You waste your "hottest" selling time-the valuable early weeks when your home first hits the market. You attract the wrong people, scare off the right ones and miss fair offers!

Reason Two: Other Agents will not show your over-priced home to their clients. They don't want to hurt their credibility or waste time on a difficult seller.

Reason Three: Even if you cut your price later, your momentum is lost. Your home may sit unsold for months. Soon it becomes "distressed merchandise." You attract bargain hunters. You're stuck with insulting offers.

The Madison Company helps you price your property to sell
instead of flattering you with a price to buy your listing!

• The highest price for your property will be secured by intelligent negotiating skills.
• A faster sale will result from attentive marketing methods.
• Prestigious representation by a respected Marin-owned firm.
• More customized advertising for your particular property.
• Precise knowledge of daily mortgage market activity.
• Integrity of business practices to insulate you from litigation.
• Member of Marin and San Francisco Board of Realtors.
• Total staff commitment to sell your property.
• Atmosphere of mutual support-not competition-among staff.
• Full time, career agents.
• Twenty-three agents with 10.5 years average real estate experience.
• Immediate access to owner/management support and decisions.
• Staff most sensitive to agent's role as objective buffer between principals.
• We are positive, friendly and enthusiastic.
• We do more for you. THE LITTLE EXTRA THAT MAKES THE BIG DIFFERENCE.

We deliver the service other companies promise!

Before buying or selling property, a real estate commission seems excessive. After the transaction, most people agree they would not do all the work of their agent for the fee paid.

A top-notch real estate agent must have knowledge in the following areas:

• Current market activity
• Marketing methods
• Mortgage resources
• Loan qualification requirements
• Appraisal data sources
• Legal rights & liabilities
• Tax ramifications
• Psychology of human relations
• Available inventory
• Negotiating skills
• Construction codes
• City inspection laws & codes
• Contractor, termite & engineering reports
• Title information:
  • liens, clouds, easements, encroachments, covenants, restrictions & conditions
• Surveys
• Consumer Laws:
  • Seller disclosure statements, Regulation "Z" requirements, imputed Tax Law, Seller Financing Disclosure, IRS Non-Resident Affidavit, Bonds and Assessments.
• Insurance:
  • Hazard, Flood, Earthquake, Tenant, Second Dwelling
• Problem solving and peace making: a buffer between principals